CNIPA Newly Approved 50 National Geographical Indication Product Protection Demonstration Areas Including West Lake Longjing Tea

November 9, 2021

Recently, the China National Intellectual Property Administration (CNIPA) determined the list of 2021 national geographical indication product protection demonstration areas in preparation. These areas mainly present the following features:

1.Strong regional representation: the demonstration areas include 46 single-product demonstration areas such as West Lake Longjing tea and Wuchang rice, and 4 comprehensive demonstration areas including Fuping, Shaanxi and Hanyuan, Sichuan, distributed in 29 provinces, autonomous regions, and municipalities directly under the central government. 2.Various categories under protection: geographical indications in the demonstration areas cover multiple categories such as primary agricultural products, processed foods, genuine medical materials, and handicrafts. 3.High reputation: Korla fragrant pear, Dendrobium huoshanense, Ru porcelain and other prestigious and well-known products of geographical indications are selected for protection demonstration, of which 33 geographical indications are included in the Agreement between the European Union and the Government of the People's Republic of China on Cooperation on, and Protection of, Geographical Indications. 4.High comprehensive benefits: there are 2,444 companies using special marks for geographical indications in the demonstration areas, with a direct annual output value of 130 billion yuan, and the added value of products is high. 5. Focusing on rural revitalization: the demonstration areas cover 18 central and western provinces, 26 national key counties for rural revitalization, key counties covered by the national poverty alleviation program, and contiguous destitute areas, and "Three Regions and Three Prefectures", to consolidate and expand the results of poverty alleviation and effectively connect them with the rural revitalization.

(Source: CHINA Official WeChat Account)