State Council: New Target for Trademark Registration Efficiency Improvement

August 17, 2020

Recently, the General Office of the State Council of China issued the “Implementation Opinions on Further Optimizing the Business Environment and Better Serving Market Entities”, Article 16 of which has mentioned the new targets for further improvement in trademark examination efficiency:

“(16) Further improve the efficiency of trademark registration. Increase the data update frequency of the trademark online system, improve the system's AI search functions and promote the automatic comparison of graphic trademarks online. Further reduce the review period for trademark opposition and refusal; and provide timely feedback on review results. The average examination period for trademark registration will be reduced to less than 4 months by the end of 2020. (This is responsible by the State Intellectual Property Office)”